Case study · UI/UX · Brand Identity · 2026

FLib App - brand and interface designed as one system

FLib App - after — Before - brand deck and product looked unrelatedAfter - one tokenised system, brand to build

FLib App - before — Before - brand deck and product looked unrelatedAfter - one tokenised system, brand to build

Challenge

The brand looked sharp in the deck and fell apart in the product. Colour, type and spacing were re-invented on each screen, so the app felt like a different company.

Approach

We designed identity and interface together: tokens for colour and type, a component library built from the brand grid, and motion rules that carry the same personality into the product.

Outcome

A design system the team ships from - the brand now survives contact with the UI, and new screens stay on-brand by default.

Reusable components: 40+
Design-to-build handoff: Tokenised
Brand drift: Eliminated

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