Case studies

Before, after, and what changed in between.

Drag the slider on each project to see where the brand started and where it landed - with the challenge, the approach and the outcome written out.

Safai - after — Before - variant-by-variant artwork, no shared gridAfter - one pack system across the range

Safai - before — Before - variant-by-variant artwork, no shared gridAfter - one pack system across the range

Brand Identity · Packaging · 2025

Safai - a care brand that reads in one second on shelf

Safai's range had grown faster than its packaging system. Every SKU had been designed on its own, so the shelf read as a crowd of unrelated products instead of one family.

SKUs unified: 12+
Design time per new SKU: −60%
Shelf recognition: One family

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FLib App - after — Before - brand deck and product looked unrelatedAfter - one tokenised system, brand to build

FLib App - before — Before - brand deck and product looked unrelatedAfter - one tokenised system, brand to build

UI/UX · Brand Identity · 2026

FLib App - brand and interface designed as one system

The brand looked sharp in the deck and fell apart in the product. Colour, type and spacing were re-invented on each screen, so the app felt like a different company.

Reusable components: 40+
Design-to-build handoff: Tokenised
Brand drift: Eliminated

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Amul Ni Dukan - after — Before - shoot-dependent, one set of visuals per seasonAfter - modelled sets rendered on demand

Amul Ni Dukan - before — Before - shoot-dependent, one set of visuals per seasonAfter - modelled sets rendered on demand

3D Modeling · Campaign · 2026

Amul Ni Dukan - a retail campaign built entirely in 3D

Seasonal retail campaigns depended on photo shoots: slow to schedule, expensive to reshoot, and impossible to localise for every store format.

Photo shoots replaced: 100%
Turnaround per key visual: Days, not weeks
Re-usable 3D assets: Full set

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