Service 01

Branding & Identity

Positioning, naming direction, logo systems, type and colour, and the guidelines that keep every future asset on brand.

Branding & Identity work by Zauq Agency

What you get

  • Brand strategy & positioning
  • Logo & mark systems
  • Typography and colour systems
  • Brand guidelines
  • Collateral & stationery

How we work

  1. 01

    Position

    Audit the category, interview the people who sell it, and write the sentence the brand can defend.

  2. 02

    Build the system

    Mark, type, colour and layout rules designed together so every asset looks related without looking repetitive.

  3. 03

    Prove it

    Apply the identity to the hardest cases first - pack, poster, screen - before the guidelines are signed off.

What changes

  • A mark and lockup set that survives small sizes and busy shelves
  • Type and colour rules your team can apply without us
  • Guidelines written for designers, printers and developers alike

Selected work

Branding & Identity in practice.

Ready to start?

Brief us