Portrait of Aman Laliwala

Founder & Creative Director

Aman Laliwala

I'm constantly exploring, questioning and refining - using design as a way to understand the world and shape ideas into something meaningful, intentional and impactful.

Aman founded Zauq Agency to make world-class creative accessible - combining senior design craft, AI-enhanced workflows and a hybrid USA + India team.

A graduate of the Savannah College of Art and Design, his packaging and branding work has been recognised at Red Dot Design Award 2026 - Brands & Communication Design, The 62nd GDUSA Design Annual Awards and the Indigo Design Award, including Silver for beverage packaging design.

He leads creative direction across every Zauq engagement - from identity systems and packaging architecture to campaign platforms and product interfaces - keeping the work sharp, considered and commercially useful.

In the studio

Aman Laliwala directing a product shoot behind the camera
Aman Laliwala presenting concepts to a workshop group
Aman Laliwala working at his desk during a SCADpro project
Aman Laliwala leading a design critique session

Focus areas

    Brand & identity systems
    Packaging design and 3D visualisation
    Campaign creative direction
    Design systems for product teams

Honors & awards

  • 62nd GDUSA American Graphic Design Awards

    SOGO branded packaging

    2026

  • Indigo Design Award

    Packaging design - Graphic Design category

    2026

  • Indigo Design Award

    Beverages - Branding category

    2026

  • Red Dot Design Award

    Brands & Communication Design

    2026

Experience

  • Abbott × SCADpro

    Project Lead

    Mar - May 2026

    Selected for SCADpro, collaborating with Exact Sciences to design behaviour-driven campaign concepts that reframe early cancer screening as an aspirational, proactive wellness practice.

  • SCAD SERVE - Housing Savannah

    Graphic Designer

    Sep - Nov 2024

    Collaborated on a full brand refresh, creating visual assets and social content alongside senior designers and cross-functional marketing teams.

  • Paperclip Design

    Graphic Design Intern

    Jan - Apr 2024

    Built branding materials and social creatives with senior designers and marketing teams, working across Illustrator, Photoshop, Blender, Figma and InDesign.

  • DTX Services LLP

    Design Director

    Nov - Dec 2023

    Set design strategy and direction for branding and product work, directed UI/UX workflows with development teams, and mentored junior designers across cross-functional projects.

Education

  • Master of Arts, Graphic Design & Visual Experience

    School of Design, Savannah College of Art and Design

  • Visual Communication

    Bachelor of Design

  • Creative Arts Diploma

    Kanoria Centre for Arts

Tools

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe Lightroom
  • Figma
  • Blender
  • SketchUp

How he thinks

Thinking style

Three-way thinker - synthesist, idealist, pragmatist

Insight synthesis, strategic thinking, purpose-driven, solution-oriented.

Personality & approach

Director • Expresser

Leadership, initiative, empathetic communication, storytelling and clear direction.

Work with the founders directly.

Get in touch