OralB
A packaging exploration for a mass-market category, pushing hierarchy and clarity on a crowded shelf.
Year
2026
Scope
- Brand Identity
- Packaging
Categories
Brand Identity · Packaging
Selected pages
The redesigned CrissCross carton - three variants photographed in daylight
ShinyClean, CrissCross, SensitiveCare - the naming system read off the spine
Spine-first merchandising - Impeccable Clean, Brilliant Whitening, Gum Protection
Front faces - brush silhouette and window cut carried across the range
SensitiveCare - 90% less plastic, 100% recyclable board
CrissCross - one folded blank, no glue, no plastic blister